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(20) Did I ever show you a picture of my "Pride & Joy"? Cards©
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People enjoyed the humor so much that it launched his long and successful career. He used the cards right up until his death at age 91 in 1998. 20 PRIDE AND JOY© CARDS. He was not the first to do so, however; his friend Milton Berle had seen the powerful marketing potential of these cards, and was the first to give them away to his fans after his show.
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